Building ActionAtlas for Storytellers
I've spent my career in the heart of the creative, entertainment, and media industries, surrounded by the energy of studios where brilliant ideas come to life. But time and again, I saw those ideas stumble—not because of a lack of talent, but because of operational chaos. Missed deadlines, incorrect freelancer payments, and overlooked client billings were constant hurdles that drained energy from the creative process. These weren't just annoyances; they were barriers to storytelling. That's why I founded ActionAtlas, a platform built to transform Creative Operations Management by bringing automation, integration, and clarity to creative workflows.
My journey started in roles where I managed technology and operations for media companies, giving me a front-row seat to the challenges of creative production. I watched talented teams wrestle with a mess of disconnected tools: project management software that didn't talk to billing systems, communication platforms that clashed with scheduling apps, and manual processes that practically begged for errors. At one company, I saw freelancers go unpaid for weeks because of oversights in clunky tracking systems. Missed client billings strained partnerships and cost revenue. The root of the problem was clear: a lack of cohesive automation was holding teams back. I knew there had to be a better way.
Storytelling has ALWAYS been my passion. From a young age, I was hooked on the magic of film, digital media, and innovative campaigns. I admired the artists, writers, and visionaries who brought ideas to life, and it pained me to see their work bogged down by operational dysfunction. "Storytellers deserve systems that amplify their creativity, not hinder it," I kept telling myself. That belief drove me to create ActionAtlas, a platform that pulls together disparate tools into one streamlined solution. By automating tasks like invoicing, scheduling, and resource allocation, ActionAtlas saves time, ensures accuracy, and lets creative teams focus on what they love: crafting stories that resonate.
"The best creative work happens when teams can focus entirely on the story they're telling, not the systems they're fighting."
Outside the office, I find clarity in the outdoors. As an avid backpacker and snowboarder, I'm drawn to the challenge of navigating rugged trails or carving a path down a snowy slope. Whether I'm plotting a multi-day trek through the wilderness or tackling a tricky descent, I rely on preparation, adaptability, and the right tools—qualities that shape how I approach ActionAtlas's mission to simplify creative operations. There's a parallel between finding a route through the backcountry and streamlining a workflow. Both demand focus, clarity, and a system you can trust.
ActionAtlas isn't just about fixing problems; it's about unlocking potential. By integrating workflows, automating repetitive tasks, and offering real-time insights, the platform helps teams avoid costly mistakes, hit deadlines, and build trust with clients and freelancers. My goal is to empower creative businesses to not just survive but thrive. When creative operations run smoothly, creativity flourishes. That's how you build a sustainable business and push the boundaries of what's possible.
The impact of ActionAtlas goes beyond efficiency—it's about adding value to the creative ecosystem. By cutting out inaccuracies and slashing administrative burdens, the platform helps organizations boost their bottom line while strengthening relationships with their teams and clients. My vision is simple: every creative team, from small studios to global agencies, should have the tools to turn their ideas into reality without getting tangled in logistics. With ActionAtlas, I'm not just solving problems—I'm helping storytellers shape the world, one seamless project at a time.